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Affinion LifeHelp to bring life insurance to CUs
STAMFORD, Conn. (10/3/12)--Affinion Group, a customer engagement solutions provider, and LifeHelp, a company that serves as a bridge between life insurance companies and credit unions, have announced that LifeHelp's life insurance programs will be available through distributors of other Affinion products and services to credit unions nationwide.

The program includes coverage for multiple member situations, from young families needing substantial protection, to older members who need small policies to cover their final expenses. The coverage is promoted to members through direct mail, a credit union's website and other traditional member marketing channels.

Program support also includes an online platform featuring live agent chat and a term-life quote engine. Policies are underwritten by carriers, such as American General, MetLife, TransAmerica, ING and others, Affinion and LifeHelp said.


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