AUSTIN, Texas (4/11/14)--Buzz Points, a CUNA Strategic Services alliance provider, is looking to expand the reach of its buy-local loyalty rewards program.
The Austin, Texas-based company, which rewards account holders for using their debit card and for shopping local, is adding mobile marketing technology to increase payments volume for non-chain merchants.
Buzz Points' mix of social networking, card payments and reward redemptions generate a substantial amount of data, and the company plans to add location data to generate new campaigns.
The company said it will use embedded mobile technology such as GPS and emerging data management tools to make its core product of socially enabled merchant-funded rewards operate faster and with a more detailed link between the consumer and merchant.
The company is developing apps that allow offers to be tied more directly to factors such as a consumer's location in relation to a store, the time of a purchase and other behavior.
Last week, Discover Financial Services announced it was investing $19 million in Buzz Points to bankroll the company as it enters new geographic markets across the country.