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CO-OP Fin. Services launches merchant-funded rewards program
RANCHO CUCAMONGA, Calif. (11/1/11)--CO-OP Financial Services is expanding its rewards program menu for credit unions with a standalone merchant-funded offering.

ShoppingFLING, a debit-card reward program that uses an online shopping portal to earn cash back for participants, is being offered in partnership with RewardsNOW Inc. of Dover, N.H.

"CO-OP Financial Services is dedicated to helping credit unions expand profits and maintain long-term member relationships," said Stan Hollen, CO-OP Financial Services president/CEO. "ShoppingFLING does both by increasing card usage and incremental interchange revenue and increased member engagement in their credit union."

CO-OP Financial Services is offering marketing support as part of the program.

Merchant rebates are designed to offset costs of the program.

ShoppingFLING can also be to enhance an existing rewards program, CO-OP said.

Credit union members access ShoppingFLING directly from a credit union's website. Members earn cash back for shopping online or in store and can take advantage of special deals, by using their credit union-issued debit or credit card.

For members, the program includes cash-back awards and deals; online and in-store shopping at hundreds of national merchants and dining and entertainment; ZIP Code search and mapping capability for merchant locations; and a search by category feature.

CO-OP connects credit union members to their accounts through network, payment processing, e-commerce, shared branching and call center services.


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