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CO-OP Financial Services launches market-segment module
RANCHO CUCAMONGA, Calif. (5/12/09)--CO-OP Financial Services has released a market-segmenting module of CO-OP Revelation that aims to increase credit unions’ marketing effectiveness. With the tool--Usage Analytics Plus--credit unions can track and analyze cardholder transaction data and find patterns to better understand their members, CO-OP said in a release. The tool can identify heavy personal information number users at certain merchants or determine recent cards issued that haven’t been activated. Credit unions using the module also said it is beneficial for analyzing potential fraud, CO-OP added. Usage Analytics Plus will be offered free this month and in June to full debit-processing clients. CO-OP Financial Services is a credit union service organization that offers debit, credit and ATM processing. It also has a network of 28,000 surcharge-free ATMs for participating credit unions nationwide.


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