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CO-OP Member Center offers outbound call services
RANCHO CUCAMONGA, Calif. (11/15/10)--CO-OP Member Center will offer outbound call services to help credit unions pursue lending opportunities, support marketing efforts and provide varied member services. A CO-OP Member Center release said two types of outbound call services are available. Outbound interactive voice response (IVR) can provide sales, new member orientation, payment reminders and phone surveys. Live agent calling is used for sales, auto loan recapture, pre-screening lending and Regulation E opt-in overdraft protection. Amplify FCU, Austin, Texas, employed CO-OP Member Center outbound calling to support two separate two-week lending campaigns in 2010 to achieve a triple-digit increase in lending results and generate almost $1 million in loan originations, the release stated. Mark Chatfield, CO-OP Member Center chief operating officer, said outsourcing outbound calling allows credit unions to pay only for the calls that are needed during a specific time period. CO-OP Member Center is a wholly owned subsidiary of CO-OP Financial Services.


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