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CO-OP Rebranding Initiative Begins This Month
RANCHO CUCAMONGA, Calif. (7/2/13)--CO-OP Financial Services will launch the first phase of a comprehensive marketing initiative to rebrand and promote credit union shared branching to consumers later this month.
 
"Our goal is to work with our client credit unions to help them promote their participation in CO-OP Shared Branch," said Stan Hollen, CO-OP Financial Services president/CEO. "This is the beginning of a multi-year program to rebrand our shared branch network, as well as our ATM network, to maximize consumer recognition of these key credit union services."
 
In mid-July CO-OP Financial Services will distribute to participating credit unions launch kits containing access to new signage, including logos and graphics; new Web/digital program assets, advertisements and locator details. This material is being provided about one month in advance of the "go public" date of Aug. 13, when CO-OP and credit unions will begin displaying the new CO-OP Shared Branch brand.
 
Hollen announced CO-OP's intention to rebrand shared branch services to consumers at THINK 13. CU Service Centers and its swirl logo will be replaced by CO-OP Shared Branch signage. In addition, CO-OP Network will receive a slight revision, rebranded as CO-OP ATM, so consumers can quickly identify the service they need within a uniform brand.
 
"CO-OP Shared Branch ranks fourth nationally in terms of financial institution branch outlets, and CO-OP ATM is larger by far than any proprietary bank network," said Hollen.
 
CO-OP Shared Branch includes 5,000 "live teller" branches, enabling members to enter participating credit union branches and conduct their business as if they were at their own home branch. The network also includes more than 2,000 self-service devices at credit union branches and in select 7-Eleven stores. CO-OP ATM provides access to 30,000 ATMs nationwide, including 9,000 deposit-taking ATMs. CO-OP Shared Branch and CO-OP ATM locations can be found in all 50 states.


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