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CO-OP offers new THINK initiative
RANCHO CUCAMONGA, Calif.  (7/29/14)--CO-OP Financial Services is adding to its THINK initiative with a series of one-day regional events that will focus on enhancing the member experience to attract new members, build loyalty and add revenue, said Stan Hollen, CO-OP president/CEO.
 
The events will include elements of the THINK annual conference, including featured speakers from outside the industry.
 
Hollen said, "We will look at key trends and opportunities for credit union growth. Like our THINK conference, we will do so with a difference--by finding 'insight from the outside' with the help of fantastic featured speakers."
 
The first THINK It Out event will take place on Aug. 20, in Ontario, Calif., and will feature Randi Zuckerberg, former Facebook spokeswoman and director of market development, and current CEO of Zuckerberg Media.
 
The appearance of Zuckerberg and other featured speakers at future THINK It Out events is sponsored by MasterCard, a longstanding CO-OP business partner, which has sponsored the annual CO-OP THINK Prize since its inception in 2011.
 
Zuckerberg spoke at the THINK 14 Conference in May in New Orleans. On Aug. 20, she will again address her own experience of business innovation at Facebook, with an ensuing discussion applying that experience to issues within the credit union movement.
 
The THINK It Out agenda will also include subject matter experts from CO-OP speaking on how to attract younger members, as well as on financial technology advances, including mobile, the Europay MasterCard Visa (EMV) standard, branch transformation and member service. A section specifically on credit, featuring Tim Kolk of TRK Advisors, is also on the agenda.
 
The THINK It Out agenda will remain consistent through subsequent meeting dates and locations, with a different featured speaker planned for each event. With future headlined speakers to be announced, upcoming THINK It Out events are scheduled for Sept. 23 in Livonia, Mich.; Oct. 8 in Washington, D.C.; and Nov. 5 in Pleasanton, Calif.


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