RANCHO CUCAMONGA, Calif. (3/9/11)--CO-OP Financial Services has announced a slate of eight speakers to be featured at its THINK 11 Conference May 14-18 in Anaheim, Calif. Speakers were selected to help credit union employees initiate change for the better at their institutions--from attracting new members and inspiring member loyalty to improving profit margins and expanding their business. “The THINK Conference is “designed for credit union employees to explore new approaches to issues confronting their institutions by hearing from thought leaders from outside of our field,” said Stan Hollen, president/CEO, CO-OP Financial Services, which connects credit union members to their accounts through network services, payment processing, e-commerce, shared branching and call center services. THINK 11 Conference featured speakers will include:
* Jeanne Bliss, customer loyalty expert, who will discuss her two best-selling books, including “I Love You More Than My Dog: Five Decisions that Drive Extreme Customer Loyalty”; * Porter Gale, vice president of marketing for Virgin America, who will discuss innovative strategies in brand and on-line marketing; * Tony Hawk, professional skateboarder and CEO of billion-dollar entrepreneurial ventures, who will share his insights into growing a business; * Brett King, author and strategic adviser to the global financial services sector, who will speak on how to attract new members to the credit union; * Nancy Lublin, author of “Zilch: The Power of Zero in Business,” who will offer insights into optimizing business to provide a better customer experience and improve margins. * Jeff Manning, known as the godfather of the famous “Got Milk?” ad campaign, who will speak on how to first attract members, and then market and sell to them; * Susan Packard, co-founder and former chief operating officer of the HGTV cable channel, who will speak on business leadership and promoting a brand that inspires consumer loyalty; and * Sir Ken Robinson, business creativity mentor and author of “The Element: Finding Your Passion Changes Everything,” who will offer insights on how to grow and evolve a business.
Valerie Morris, former CNN
domestic and international correspondent/anchor, will serve as master of ceremonies. Registration is free to credit union employees.