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CSS in alliance with new competitive intelligence provider
MADISON, Wis. (8/24/10)--Informa Research Services will provide credit unions with rate intelligence and mystery shopping services through a new alliance with CUNA Strategic Services (CSS). Established in 1983, Informa provides competitive intelligence services to more than 6,500 financial institutions nationwide. Its daily comparisons of credit union vs. bank market rates at the national, state and local levels allow credit unions to efficiently, correctly, and quickly price their products and ensure the best rate for their members, CSS said. The Calabasas, Calif.-based Informa has an "earned reputation for extreme accuracy and enthusiastic customer service," according to Wes Millar, CSS senior vice president. Informa also performs member satisfaction studies, sales and service evaluations; compliance testing; and other mystery shopping services to the financial services industry, resulting in powerful market information, insightful analysis and targeted recommendations, said CSS. Informa's clients include more than 500 of the top credit unions.
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