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CU 24 partners with Cardtronics in ATM branding
TALLAHASSEE, Fla. (11/5/08)--Credit Union 24, an ATM and point-of-sale network for credit unions, is working with ATM operator Cardtronics on an ATM branding program to expand credit unions’ market presence. The program will allow credit unions to brand ATMs by placing their logos, signage and transaction-screen messages on them. “ATM branding is a cost-effective tool for reinforcing the credit union message to prospective members while reminding current members that they’ve made the right choice,” said CU24 President/CEO Jim Park. CU 24 has more than 100,000 ATM terminals nationwide. Cardtronics has 33,000 ATMs in the U.S., with 2,500 ATMs in the United Kingdom and 1,800 ATMs in Mexico.


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