NEW BRIGHTON, Minn. (9/19/12)--CU Companies, a New Brighton, Minn.-based credit union service organization (CUSO), has released a free mobile application for Android devices for its owner and partner credit union memberships.
The app delivers mortgage rates, offers educational information including articles and video, and includes a location-based ATM finder showing more than 400,000 ATM locations worldwide.
CU Companies released its iPhone application, currently available on the iPhone App Store, in April.
The mobile applications allow users to watch a mortgage rate and receive push notifications every time a rate changes. App users also have the option of receiving news articles and alerts.
"The key features are aimed at building a relationship with the borrower," said Brad Crandall, CU Companies CEO. "We see CU Companies' role as being a resource to our owners and partners."
The CUSO offers a choice in how its member credit unions use the apps. Credit unions can promote the CU Companies-branded apps to their memberships to deliver information, or they can choose to tailor the entire app to their own brand.
The option to customize is made available at less expense than if the credit union developed an app on its own because the original CU Companies app is being used as a model.
"Part of our role is to help our owners and partners stay relevant and engaged with their memberships," Crandall said. "Launching a program that allows them to purchase customized apps at a discounted price plays into our original company makeup of offering a better product united than what a credit union could do on its own. It also allows those credit unions to communicate a message utilizing technology while not breaking their budgets."
Credit union-branded apps allow users to find branches, watch credit union videos, access the credit union's website, link to the credit union's social media, contact the credit union, and sign up for e-news, special offers and information. The credit union has control of its content through a secure online content-management system.