ONTARIO, Calif. (3/7/11)--CU Direct Corp., parent for the CUDL Lending Insights and new Lending 360 and CUDL Retail brands, announced its board of directors has approved a 3% dividend on the current share price of $1,000, totaling $1.4 million, to its 91 member credit union shareholders for 2010. This is the sixth consecutive year that the credit union service organization has paid dividends to its credit union shareholders. CU Direct, which has 10 regional offices throughout the U.S., signed new agreements with 160 credit unions in 2010. As a result, at the year's end more than 930 credit unions serving 27.5 million members were incorporating the CUSO's lending solutions and services to enhance their lineup of member products and services, and to maximize their process and cost efficiencies. In a year where the continuing economic downturn once again took center stage, CU Direct's CUDL lending platform generated more than 419,000 auto loans at dealerships nationwide, while CUDL credit unions were the seventh largest vehicle lender in 2010. The CUSO also reported that 34% of the loans its system generated in 2010 went to existing credit union members at the point of purchase (in the dealership).