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LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
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TOM SAKASHSTAFF NEWSWRITER

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CU Magazine Highlights Finovate Coverage
SAN FRANCISO (5/16/13)--Credit Union Magazine Editor-in-Chief Steve Rodgers is onsite in San Francisco this week providing coverage of FinovateSpring 2013, a two-day showcase of the best innovations in financial and banking technology.

Click to view larger image FinovateSpring 2013 was held in San Francisco Tuesday and Wednesday. Over the course of two days, 72 presentations showcased the latest, most innovative products in financial services  and the 1,000 attendees voted on the "Best of Show."
Use the link to view Credit Union Magazine's coverage.

Finovate conferences are demo-only with companies receiving just seven minutes on stage to demo their latest innovations to the audience.

Among the presenters at FinnovateSpring 2013 Tuesday was MoneyDesktop, a provider of online banking-based personal financial management solutions.

MoneyDesktop introduced Insight and Target, data-driven analytics tools that aggregate information from MoneyDesktop's personal financial management (PFM) platform to help financial institutions better understand account holders' banking relationships and create focused marketing strategies to specific users.

Insight leverages aggregated PFM user data to help financial institutions gain a deeper view into their account holders' spending habits.

Click to view larger image MoneyDesktop's Matt West, vice president of sales, and Ryan Caldwell, CEO, unveil a back-end data-analytics and marketing platform to go with MoneyDesktop's personal financial management offering. (Photos provided by CUNA)
Target, which builds on Insight, turns data visualization into action and helps financial institutions to offer relevant marketing content and products to account holders in real time.

Other products presented Tuesday included:

  • Leaf, a mobile payments platform for small-business owners. The second-generation of Leaf lets small business owners manage their inventories and budgets;
  • Moven, a mobile banking product featuring "Spend, Save, and Live" tools to help consumers manage and improve their financial health;
  • Venmo Touch, which eliminates the need for consumers to constantly retype their credit card information when making purchases on their mobile devices;
  • SCard-GO, a mobile app that allows consumers to reduce the number of plastic cards they carry in their wallets to one secure card; an
  • Expensify, an invoicing program that lets bills brand their invoices. Customers can pay their bill through Expensify with direct deposit or PayPal.
 
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