LIVONIA, Mich. (6/27/12)--Through a partnership with Gas Station TV (GSTV), a video network for gas pumps, CU Solutions Group (CUSG) will market Invest in America (IIA), the CUSG membership enhancement program at the gas pump.
The partnership provides CUSG with a marketing tool to broaden its reach for the products, services and discounts offered through IIA, an affinity program through which credit unions can promote their own products and services with those offered by American-based companies such as General Motors, Sprint, Intuit's TurboTax and Dell.
"When looking for ways to extend the reach of Invest in America, we found GSTV was the perfect partner," said David Adams, CEO of CUSG. "The network's ability to effectively reach consumers both nationally and locally is unparalleled."
GSTV's Internet-based geo-targeting capabilities allows CUSG to customize its messaging to the individual station level in communities where its credit union clients conduct business. The deal means CUSG can drive consumers--by station location--to the credit union branch nearest them. This increases the efficiency of CUSG's IIA marketing efforts by hyper-local targeting its messaging in ways traditional media cannot.
CUSG will become an exclusive remarketer of GSTV's services--offering customized opportunities to more than 3,000 credit union clients nationwide. Credit unions can purchase airtime on GSTV to run customized campaigns that complement the national CUSG IIA program, plus promote their key community initiatives such as promoting auto and home loans where credit union members.
"A great percentage of our credit union clients are hyper-local, meaning that their core target lives three to five miles from the branch," Adams said. "GSTV's ability to target messages down to the individual station level gives us the ability to offer our clients the benefit and impact of broadcast marketing, while our clients are able to maintain the community connection upon which so many branches rely."