BETHESDA, Md., and WASHINGTON (7/10/09)--Credit Union Student Choice, a credit union service organization that provides private student lending services to credit unions, and Overture Technologies have signed a marketing alliance to connect students with loan products from credit unions through Overture’s Student Loan Marketplace. Overture provides solutions to help students and their families save money by making better financial decisions. “Credit unions have historically been an untapped resource in the student lending field, and given the contraction in this space, have a tremendous opportunity to bridge the gap,” said Jon Jeffreys, Student Choice president. Overture’s Student Loan Marketplace allows students to sort and compare private student loans with detailed rates and terms, based on their credit information. Currently, Star One CU, Sunnyvale, Calif.; Addison Avenue FCU, Palo Alto, Calif.; NASA FCU, Bowie, Md.; and Mid-Atlantic FCU, Middletown, Pa., employ Student Loan Marketplace. Credit unions see private student lending as a way to reach out to local college students, the companies said in a release.