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CU24 PinPoint Research announces survey tools
TALLAHASSEE, Fla. and EMERYVILLE, Calif. (2/16/11)--Two survey-related resources designed specifically for the credit union industry have been released. ATM and point-of-sale (POS) network Credit Union 24 has released its third-annual credit union industry survey to identify trends in financial products, services and industry challenges. Credit union representatives can access the 14-question survey online between now and the closure of the exhibit hall during the 2011 Credit Union National Association (CUNA) Governmental Affairs Conference in Washington D.C. Feb. 27 through March 3. The survey can also be completed in-person at the Credit Union 24 booth--using the two iPads that will be given away to randomly drawn winners. In a separate announcement, PinPoint Research has launched MyCUsurvey.com, a new online, low-cost, Web-based research tool designed for the credit union industry. The new research service provides credit unions with an affordable, standardized approach to conducting member satisfaction surveys. MyCUsurvey.com also will be demonstrated at the CUNA GAC. MyCUsurvey.com offers a turnkey approach to customer satisfaction surveys, giving credit unions a standardized, benchmarked approach to assess member services. Rather than using a build-it-yourself survey, MyCUsurvey.com offers preconfigured survey templates designed by credit union professionals to provide basic demographics. It measures six key areas, including overall satisfaction, willingness to recommend, branch satisfaction, employee performance, and service satisfaction. Reports include benchmarking data comparing a credit union’s performance to national, regional and like-sized (by asset range) credit unions. Benchmarks are created from an independent national sample of credit union members and updated biannually. The reports also include charts and graphs. The raw data can be downloaded to spreadsheets for further analysis.
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