Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

Products
CUAnswers contest would gather e-mail addresses
GRAND RAPIDS, Mich. (3/21/08)--CU*Answers will host a marketing contest aimed at increasing the number of e-mail addresses its client credit unions collect from members. Clients using the CU*BASE processing system are eligible to participate. The contest will help clients update member information by offering members an incentive to provide their e-mail address to the credit union. CU*Answers will award one winner, selected by a random drawing from all e-mail addresses collected during the two-month period, with a Garmin GPS Navigation system. Most credit unions have been relatively passive in securing member information, and acquiring a member’s e-mail address can be the single most effective means for providing timely member contacts and delivering marketing information, the company said. Credit unions who participated in a similar CU*Answers contest had an average e-mail collection increase of 155%.


RSS





print
News Now LiveWire
.@CUNA , trades unite to urge Congress on #datasecurity action http://t.co/gzmZGX9nfF
56 minutes ago
State of Wash. @dficonsumers has expanded its CAMEL ratings to include an "S" for interest-rate sensitivity.
1 hour ago
.@HUDgov tweets: Be sure to tune in tonight to watch @SecretaryCastro on @TheDailyShow with Jon Stewart http://t.co/B1L23NQaoJ
1 hour ago
.@NJCUL Southern Chapter meeting canceled due to the impending snowstorm
2 hours ago
.@CUNA staff preparing for today's #RBC2 webinar http://t.co/9rVX41DLfQ
3 hours ago