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CUAnswers issues call for tiered-service ideas
GRAND RAPIDS, Mich. (7/28/08)--CU*Answers will hold a focus group Oct. 9 in Grand Rapids to solicit ideas for improving CU*BASE Tiered Services programming, which allows users to score member relationships and apply tiered pricing and rewards programs, and track member demographics and behavior. Focus group questions include:
* What additional items should be scored? * What about a separate scoring/rewards system for organizational accounts? And * What’s the next step for Lifetime Points?
CU*Answers is tweaking the application to keep in step with expanding credit union core competencies and evolving consumer behavior, said Randy Karnes, CU*Answers CEO. “We’ll probably have 30 or more people from many different credit unions, from managers to marketers to member service leaders,” said Dawn Moore, CU*Answers vice president of writing and product design. CU*Answers is a credit union service organization in Grand Rapids, Mich.


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