Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

Products
CUNA Mutual Expands Customer Contact With SAS
CARY, N.C.  (5/21/13)--Using predictive models built with software from business analytics provider SAS, CUNA Mutual Group, through its TruStage Insurance Agency, has revamped its customer contact strategy to provide more relevant, timely offers to credit union members.

CUNA Mutual and TruStage have achieved better customer satisfaction, increased revenue and reduced cost, SAS said.

Since 2006, CUNA Mutual has mined its databases with SAS to create internal reports. Now, using SAS Enterprise Guide as its primary predictive modeling tool, the insurer is embracing more advanced uses of the software.

"By leveraging advanced regression techniques, we successfully developed new models to help us determine a better strategy for targeting consumer prospects," said Simon Gao, CUNA Mutual vice president of consumer analytics. "Our results have been strong, both contributing to our organization's bottom line and enabling us to most efficiently reach the credit union members who most need the protection our products provide."

CUNA Mutual, through TruStage, uses SAS for other projects, such as developing forecasting models and automating scoring to identify the best prospects to target as most suited to cross selling opportunities. In addition, the team is visualizing data better with JMP desktop statistical discovery software from SAS.
Other Resources

CUNA Mutual Group
RSS print
News Now LiveWire
#NewsNow Kresge grants support unbanked efforts by CUs, social agencies http://t.co/B8BVscXdf3
23 minutes ago
.@CreditYOUnion captures voices of #100MM loud, proud at @GAUnitedCU See #NewsNow Thursday for more
16 hours ago
Ill. @GovernorQuinn signs patent troll law http://t.co/ugWf8zHpCm via @CrainsChicago
17 hours ago
.@MBAMortgage : Mortgage apps increased 2.8% from one week earlier for week ending Aug. 22.
17 hours ago
Franchise businesses may face higher breach risk with POS systems HT @briankrebs http://t.co/LGE46DUk15
18 hours ago