MADISON, Wis. (3/4/09)--Through its MemberCONNECT channel, CUNA Mutual Group is launching a public website for credit union members to research insurance information from their homes. The Internet is the most commonly used channel to research auto insurance in the U.S., according to a recent report by Cambridge, Mass.-based Forrester Research Inc. Of U.S. adults who researched auto insurance in the past year, 49% used the Internet, compared with 36% by phone, 28% in person and 10% by mail. “Adding the convenience of the website to our MEMBERS Auto and Home product area is all about meeting the needs of credit unions and their members,” said Shad McKnight, vice president and product executive at CUNA Mutual. “By linking our insurance products to the channel used most frequently by consumers, we’re providing our credit union partners with a valuable tool for their members and greater awareness of the products available to them through their credit union.” In addition to being solely for credit union members, the site is designed for members of credit unions that are part of the MEMBERS Auto Home Program. When credit union members visit the site, they’re asked to provide their credit union’s name before obtaining insurance information. They select the name from a drop-down list of all credit unions that endorse the MEMBERS Auto and Homeowners Insurance Program. CUNA Mutual is encouraging credit unions to add Web links to their site for greater exposure to members. The company will announce additional e-commerce enhancements later this year. “We recognize the prominent role the Internet plays for people shopping for and buying insurance, so providing an enhanced e-commerce platform to better serve credit union members is critical,” said McKnight. “Rather than trying to shift member behavior, we’re shifting our approach to align with their behavior.” For more information, use the link.