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CUNA updates Compliance and Marketing Guide
MADISON, Wis. (6/19/09)--The Credit Union National Association has released the second edition of its Compliance and Marketing Guide. The updated guide lays out regulatory changes pertaining to credit union marketing efforts and includes new sample ads reflecting the changes. The guide provides details on:
* Basic National Credit Union Administration advertising regulations--Covers advertising accuracy and discrimination in credit union advertising and which rules apply to federal or state-chartered credit unions; * Share account products--Explores marketing share account products and other related issues stemming from the Truth in Savings Act; * Consumer and real estate-related loan products--Outlines the application of Truth in Lending and advertising open-end and closed-end credit, home equity line of credit, credit cards, and more; * Consumer leasing--Examines the Consumer Leasing Act and lease rates; and * Various issues--Privacy disclosures, deposit tickets, brochures, prescreening, do not call rules, CAN-SPAM, faxing, promotions and giveaways, state laws, and penalties for noncompliance.
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