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CUSO launches collections Web-based promo services
ST. PETERSBURG, Fla. (11/18/10)--PSCU Financial Services offers two products aimed at making life more convenient for the credit unions it serves: a credit card collection service and a suite of customizable marketing materials. CUCollect Core credit card collections service provides automated calling during extended hours to help credit unions increase collection rates. The service makes up to three calls a day from 8 a.m. to 9 p.m. Professional operators take all inbound calls, obtain urgency payments and update accounts. The service--which offers a 70% right-party-connect ratio--makes 10,000 calls per hour and can contact cardholders up to 20 times per month. “Credit unions can boost collections and reduce losses with extended hour services conducted by our collections staff,” said Donna Floyd, collection relationship manager at PSCU Financial Services, a credit union service organization that serves 1,500 credit unions nationwide. “The cooperative charges a flat fee per account with no additional charges for urgency payments, which is a very attractive pricing for the credit union.” The NetEffect Marketing Gateway is PSCU Financial Services’ suite of Web-based, customizable promotional materials. Credit unions can access promotional materials for credit, debit, prepaid, CURewards and e-commerce solutions, and for small business owners and other key market segments. Credit unions can brand The NetEffect Materials, and offer some personalization options. For example, with Design Your Own Card members can upload a personalized photo for their cards, or select from a library of images. The platform is available for credit cards and will soon be available for debit. Other recent additions to The NetEffect include:
* CURewards: catalogs, program inserts, member loyalty rewards materials, inserts for gift cards, rebate rewards and transaction level rewards; * Debit: cash-back pieces and prewritten content along with updated small-business materials; * Credit: small-business marketing content; * Prepaid: holiday hangtags and an expedited order process; and * e-commerce: start-up kits and campaigns to promote mobile banking.


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