Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

Products
Cardtronics enters agreement to provide ATM advertising
HOUSTON (11/12/10)--Cardtronics Inc. will bring third-party advertising to its ATMs in the U.S. through a multi-year agreement with i-design, a United Kingdom company that offers the atmAd marketing platform for self-service devices. Cardtronics plans to place advertising on 2,200 kiosks in 7-Eleven stores nationwide. The company earlier introduced third-party advertising on 800 ATMs operated by its United Kingdom subsidiary Bank Machine. The agreement calls for i-design to sell advertising space to third-party brands for advertisements that can be placed on Cardtronics ATMs equipped with atmAd software in both the U.S. and the United Kingdom. Cardtronics and i-design tested third-party ATM advertising in the U.S. with a pilot program that ran ads for one of the nation’s largest beer brewers. Independent research showed that consumers who saw the ads had more than 95% recall of the advertised brand. In addition, 94% said the ATM transaction was a better experience when the advertising campaign was playing.


RSS





print
News Now LiveWire
Matz: Revised @TheNCUA #RBC rule for #creditunions 2 B unveiled 1/15/15, 90-day comment period to follow #newsnow http://t.co/qABhvghSTU
1 Day ago
Just announced: @TheNCUA board will consider a revised risk-based capital rule at its Jan 15 mtg. See #NewsNow Monday for more info.
1 Day ago
Nearing one-yr anniversary of data breach, @Target asks for class action suits to be dismissed via @BloombergNews http://t.co/kra6kupd35
1 Day ago
.@PeoplesTrustFCU has been recognized with the Juntos Avanzamos designation by @Cornerstone_CUL for its service to the Hispanic community
1 Day ago
#NewsNow: Rep. Hensarling names #HFSC subcommittee chairs. http://t.co/dXAMZdpn1p
1 Day ago