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Cardtronics enters agreement to provide ATM advertising
HOUSTON (11/12/10)--Cardtronics Inc. will bring third-party advertising to its ATMs in the U.S. through a multi-year agreement with i-design, a United Kingdom company that offers the atmAd marketing platform for self-service devices. Cardtronics plans to place advertising on 2,200 kiosks in 7-Eleven stores nationwide. The company earlier introduced third-party advertising on 800 ATMs operated by its United Kingdom subsidiary Bank Machine. The agreement calls for i-design to sell advertising space to third-party brands for advertisements that can be placed on Cardtronics ATMs equipped with atmAd software in both the U.S. and the United Kingdom. Cardtronics and i-design tested third-party ATM advertising in the U.S. with a pilot program that ran ads for one of the nation’s largest beer brewers. Independent research showed that consumers who saw the ads had more than 95% recall of the advertised brand. In addition, 94% said the ATM transaction was a better experience when the advertising campaign was playing.


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