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Cogent Road product advises how to improve credit score
SAN DIEGO (5/19/08)--Cogent Road, a provider of Internet-based applications for the mortgage industry, is testing an automated educational program that would help borrowers improve their credit scores so they could qualify for better rates and terms. The automated program, called AVAIL, is in beta status with select clients of Cogent Road’s Funding Suite and will be available to mortgage clients using the Funding Suite by third quarter at no additional cost. The consumer-focused program incorporates Funding Suite’s automated credit proofreading tools to identify and resolve potential data errors that may work against customers’ credit scores. It also provides customized, step-by-step credit usage suggestions for consumers that improve their overall credit health. Throughout the yearlong process, it modifies credit usage strategies based on the consumer’s previous actions. AVAIL detects when positive steps have been made and provides encouragement when needed. Consumers enroll in the AVAIL program through a professional mortgage originator who serves as a credit coaching advisor. The AVAIL program is branded with the originator’s logo, photo, name and contact information to further strengthen interaction with the mortgage originator. The advisor can view the consumer’s AVAIL account to provide guidance if questions arise. The mortgage originator is also automatically notified when a consumer achieves predefined credit scoring targets. “We wanted to give mortgage originators a tool that could teach their potential borrowers how to properly use credit in order to strengthen their credit profiles,” said William DiPaolo, managing partner for Cogent Road.


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