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Collaborative marketing CUOverDrive launched
GRAND RAPIDS, Mich. (10/4/12)--CU*Answers, a Grand Rapids, Mich.-based credit union service organization, announced its 2013 collaborative marketing initiative, CU*OverDrive.

Credit unions can communicate with their members through monthly electronic or print materials, including posters, lobby inserts and statement inserts. Each monthly campaign highlights the products and services the participating credit union offers. An annual fee includes printing, shipping and handling. 

Credit unions can also participate in shared prize-based contests both in electronic and print formats. The contests focus on e-mail collection, e-statements, EasyPay BillPay and debit card initiatives, and include a chance for members to win a Google Tablet, an iPad, a Canon Rebel Camera or an Xbox 360 with Kinect.

"This is just another way we help credit unions broach the needs that staffing or budget restrictions may not allow, or just allow existing personnel to make more efficient use of their time," said Scott Page, CU*Answers executive vice president. "CU*OverDrive allows credit unions to leverage a network of marketing resources at a fraction of the cost."


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