Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

Products
Collaborative marketing CUOverDrive launched
GRAND RAPIDS, Mich. (10/4/12)--CU*Answers, a Grand Rapids, Mich.-based credit union service organization, announced its 2013 collaborative marketing initiative, CU*OverDrive.

Credit unions can communicate with their members through monthly electronic or print materials, including posters, lobby inserts and statement inserts. Each monthly campaign highlights the products and services the participating credit union offers. An annual fee includes printing, shipping and handling. 

Credit unions can also participate in shared prize-based contests both in electronic and print formats. The contests focus on e-mail collection, e-statements, EasyPay BillPay and debit card initiatives, and include a chance for members to win a Google Tablet, an iPad, a Canon Rebel Camera or an Xbox 360 with Kinect.

"This is just another way we help credit unions broach the needs that staffing or budget restrictions may not allow, or just allow existing personnel to make more efficient use of their time," said Scott Page, CU*Answers executive vice president. "CU*OverDrive allows credit unions to leverage a network of marketing resources at a fraction of the cost."


RSS print
News Now LiveWire
Falling #gas prices: Pros, cons for U.S. economy #NewsNow #Market http://t.co/XWwwERwe7e
9 hours ago
Members of Interstate FCU have voted to merge with Credit Union of Southern California https://t.co/yYeSWEG4GH
11 hours ago
.@InfinityFCU has named Liz Hayes as president/CEO. Hayes was formerly EVP and chief administrative offficer at @Affinity_Plus
12 hours ago
.@wpcu battles Speedway in round 3 of Dayton Brand Madness via @DBJnews http://t.co/EbQL5f9be8
13 hours ago
New at #NewsNow: Fed regulators approve new #QRM rule. http://t.co/Bdz5q43xjZ
14 hours ago