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TOM SAKASHSTAFF NEWSWRITER

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Community CU Conference to stress youth underserved
MADISON, Wis. (7/30/09)--Credit unions attending this year’s Community Credit Union Conference, sponsored by the Credit Union National Association, will learn how to reach out to youth, the low-wealth, and underserved members of their communities. The conference combines CUNA’s YES Summit and the Reach Out! Conference. The YES Summit focuses on youth. Reach Out! focuses on serving low-wealth members, immigrants and youth. The Community CU Conference is scheduled for Oct. 21-24 in Las Vegas at the Green Valley Ranch. This year’s theme is “Share the Vision. Shape the Future.” The conference includes two keynote sessions on leadership:
* “Positively Contagious” will be led by Kirk Weisler, chief morale officer at Team Dynamics. He plans to reveal the behaviors credit unions can adopt to inspire growth, engagement and ownership. * “Fearless Leadership,” with Steve Chandler, author of “Shift Your Mind,” will focus on how credit unions can create a culture of self-responsibility, ownership, innovation and creative response to change and opportunity while demonstrating how to grow an organization through personal example and inspired guidance.
Breakout sessions on Generation Y, mergers and growth opportunities, and a legislative and regulatory update in addition to a pre-conference workshop will be available. The workshop, “Building a Balanced Scorecard for Organizational Performance,” will be run by George Towle, partner at The Rochdale Group. Workshop attendees will discuss how to best evaluate the effectiveness of their board management, and review key strategies and tools on how to improve organizational performance. The 2009 Community Credit Union of the Year awards also will be announced during the conference. Credit unions can follow conference updates on Twitter. Lodging must be reserved by Sept. 25. For more information, use the links.
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