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Communitymarket development topic of groups second white paper
MADISON, Wis. (8/12/10)--The Credit Union National Association’s (CUNA) Community Credit Union Committee has released the second of four white papers titled, “Best Practices in Community and Market Development.” The paper offers insight on how credit unions can position themselves as leaders in the financial industry and community. The paper is written to serve as a playbook for credit unions striving to be a source in rebuilding the financial lives of American families through supporting, educating and empowering their local communities. It contains rules credit unions can follow to strengthen their community and marketing development. “Credit unions cannot simply be reactive or rely on past practices for their community and market development strategies,” the paper said. “Instead, credit union executives must integrate how they will reach out to the community and innovate how they grow the member base directly into their strategic plans.” CUNA also will host the Community Credit Union and Growth Conference Oct. 6-9 in Boston. Community Credit Union Best Practices and Best Practices in Community Credit Union Performance are two sessions that will be offered. For more information, use the links.


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