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Consultant launches Gen Y focus group service
WILMINGTON, N.C. (8/21/08)--Credit union consulting firm Glatt Consulting announced that it will launch a Generation Y focus group service for credit unions on Monday. The service, created by Gen Y marketing consultant Justin Ho, gathers a virtual group of Gen Y members to whom credit unions can pitch their ideas. The members are from schools such as the University of Southern California, the Wharton School of Business, and Stanford. “Credit unions are making great strides in Gen Y outreach,” Ho said. “Unfortunately, the majority of credit unions do not have an effective means to test their efforts before taking them to market. Ideally, a credit union tests new offers with a focus group, but the dilemma for launching youth-centered products is that credit unions lack solid Gen-Y relationships from which to draw quality focus group participants.” Credit unions can submit product plans and marketing campaign materials to the group, which will assemble a key-findings document with feedback and suggestions for improvement. The credit union will be debriefed by Ho. “A common goal all credit unions seem to share is establishing relationships with youth,” said Tom Glatt Jr., owner, Glatt Consulting. “In almost every planning session, board and management team members will voice concerns about maintaining the relevance of credit unions across generations, yet few have an in-depth perspective on youth needs.”
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