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Coopera, CUNA Offer Free Hispanic Outreach Webinars
DES MOINES, Iowa (3/8/13)--Strategic partners Coopera and the Credit Union National Association are offering two free one-hour Hispanic growth-focused webinars, including one on Wednesday.

CUNA and Coopera, a Hispanic market solutions company with a focus on credit unions nationwide, are providing the webinars to credit unions interested in expanding Hispanic membership to support growth goals.

"When it comes to attracting members from the Hispanic community, one-size-fits-all financial products and services don't work," said Miriam De Dios, CEO of Coopera.

"It is unrealistic for credit unions to expect the Hispanic community to conform to their traditional products and services--it's got to be the other way around," she said. "This market's cultural and linguistic nuances dictate a tailored approach. The goal of these webinars is to provide attendees with the information their credit unions need to develop programs that build longer-term relationships with this crucial demographic."

The first webinar, "Three Ways to Create an Inclusive Culture to Serve Hispanics," has been archived, and is available through Aug. 20. Use the link.

In the webinar, presenters from Coopera and CUNA offer three strategies for inclusive Hispanic membership growth:

  • Hispanic-market training for employees: Implement a personnel training plan to equip staff with the information and tools they need to better understand the needs of Hispanic members.
  • Organizational-wide communications: Launch a communications plan to keep a credit union's board, managers, staff and members in the know about the progress of its Hispanic growth efforts.
  • A comprehensive approach: Follow a strategic approach to building the right organizational mentality within a credit union to serve the Hispanic market. 
The second webinar, "Four Key Non-Traditional IDs You Can Accept to Open New Accounts, will be held at 2 p.m. CT on Wednesday. The webinar will offer information on accepting individual taxpayer identification numbers, cédulas, matriculas and voter registration cards, and the compliance required to accept these forms of identification. To register, use the link.
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