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Coopera TMG offer prepaid reloadable cards for Hispanics
DES MOINES, Iowa (10/27/09)--Coopera Consulting and The Members Group (TMG) have partnered to provide Affinity CU of Des Moines, Iowa, with prepaid reloadable cards to serve the Hispanic market. The reloadable card program (ATIRAreload) will help Hispanics access cash and build a credit history, the companies said in a release. TMG plans to work with Coopera to launch an outreach program for the pilot, which will include grassroots marketing, financial education and community development efforts. TMG and Coopera also will create a culturally relevant prepaid reloadable card website, Spanish marketing materials and disclosures, and a Spanish text balance feature for card users. TMG recently introduced a new short message service to ATIRAreload so cardholders can elect to receive a text message alert for low balances, value load or purchase transactions. They also can send a text to TMG to check account balances. Affinity partnered with Coopera earlier this year for a Hispanic outreach initiative. Coopera specializes in helping credit unions grow by serving Hispanics. Both Coopera and TMG are affiliates of the Iowa Credit Union League. Affinity also was awarded $40,000 through an innovation grant from the National Credit Union Foundation to launch the pilot program with Coopera and TMG. Affinity CU has $61 million in assets.


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