Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

Products
Datatrac explores biz growth strategies
MADISON, Wis. (11/13/08)--Credit unions can learn how to use their competitive rates and a new awards product to differentiate themselves by reading a complimentary white paper from CUNA Strategic Services and alliance provider Datatrac, a market research and information technology company. “Differentiate Your Credit Union With Award-Based Marketing: Seven promotional strategies that turn competitive rates into gold” describes the new Datatrac Great Rate Awards and how to license and use the awards for promotional marketing. The award product was designed to differentiate credit unions, grow deposits and loans for less, and decrease rate shopping. Datatrac compiles and analyzes deposit and lending interest rates for more than 90,000 U.S. financial institutions at the end of each quarter and year to find products that beat the market. Financial institutions with winning products receive award certificates. The award, along with the research behind the award, can then be licensed and certified for use in marketing campaigns to help credit unions differentiate themselves by showcasing products that consistently outperform the market. The white paper also includes credit union case studies from two early adopters of the awards, along with a variety of general information on award-based marketing. One of the early adopters, Anheuser-Busch Employees CU in St. Louis, used the rate-award promotion to double its business and saved $40,500 on interest expense. Awards-based marketing can differentiate credit unions, build trust and simplify purchasing decisions for members. The marketing also has the potential to improve the location where credit unions compete for business, improve the shelf-life of promotion, and improve staff morale and confidence, Datatrac said. For more information, use the link.
Other Resources

RSS





print
News Now LiveWire
Sony hack linked to N. Korea, says U.S.intelligence via @nytimes http://t.co/fE3PtMgEFz
13 hours ago
.@CUNAMutualGroup Klewin shares final thoughts, forecast on lending regulations with @cumagazine before retiring http://t.co/v78QY3QwqB
16 hours ago
Current @CUNA COO @JillTomalin promoted to deputy chief of staff
16 hours ago
#CU Effect:@ChartwayFCU 'branch of the future' 2 benefit members, staff. 2nd installment of new News Now series here:http://t.co/ImBY4nupEj
17 hours ago
U.K. regulators have given formal authorization for the @c_of_e to form a #creditunion.
17 hours ago