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DigitalMailer and Callahans offer crisis planning
WASHINGTON and HERNDON, Va. (7/13/09)--Callahan Credit Union Financial Services Limited Partnership (CUFSLP), through its alliance with DigitalMailer, now offers credit unions the Crisis Management Notification System (CMNS). Designed by DigitalMailer to automatically deliver messages to whatever communication devices people have at hand, CMNS relays messages to groups in minutes; offers multiple e-mail, text message and outbound calling capabilities; and includes delivery tracking and confirmation. The announcement follows a recent National Credit Union Administration Letter to Credit Unions 09-CU-13, which discusses the need to review and update credit union business-continuity and disaster recovery plans. NCUA said this is particularly important in the wake of 2009 predictions from the National Hurricane Center and pandemic events related to swine flu. “Communication in business-continuity planning is critical--and traditional models like phone trees are not always the quickest way to contact your employees or members,” said Jon Jeffreys, vice president at Callahan Financial Services, general partner of CUFSLP. “E-mail and texting unquestionably enhance the effectiveness of communication.” DigitalMailer’s President/CEO Ron Daly agreed. “We know an important component of any crisis plan is communication,” Daly said. “But in emergencies, conventional communication methods may not be accessible or reliable. Credit unions need a way for fast, accurate information exchange with members and staff, and we help to ensure that they can communicate during crises.” CUFSLP comprises 40 credit unions. It provides innovation, collaboration and thought leadership to the credit union industry nationwide. DigitalMailer, the digital communications and online marketing firm, works with credit unions to improve communication strategies within business-contingency plans. Many clients are located in hurricane-prone areas--and several implemented DigitalMailer’s CMNS during last year’s storm warnings and evacuations.


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