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DigitalMailer taps Vovici for member feedback
HERNDON, Va. (7/18/11)--Vovici, a provider of enterprise feedback management solutions, is serving as the foundation of e-marketer DigitalMailer’s member feedback solution. DigitalMailer works with each credit union client to translate survey and feedback objectives into a strategy that captures member opinions and sentiment about the credit union’s services. Using Vovici, DigitalMailer executes feedback campaigns and delivers reports that note opportunities for improvement. DigitalMailer also relies on Vovici to augment its help desk. After a help desk call, a client automatically receives a survey link seeking feedback about the experience. “This feedback is crucial to our senior management, who scrutinize the data regularly,” said Greg Crandell, DigitalMailer executive vice president of sales and business development. “Like our credit union clients, we want to provide the best service possible.” DigitalMailer credit union clients serve more than 4.5 million members and manage more than $30 billion in assets.


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