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Dynamic Card Solutions receives unembossed-cards patent
ENGLEWOOD, Colo. (12/14/10)--Datacard Corp. said its recent acquisition, Dynamic Card Solutions (DCS) has been awarded a patent for instant-issue printing technology for unembossed “flat” financial cards. Filed in 2007, the patent gives issuers the ability to produce--in their branches--debit and credit cards from blank card stock instantly, using reverse retransfer film with inhibitor panels. Using DCS’ CardWizard platform issuers can print standard background designs, custom images, cardholder’s name, expiration date, logos, permanent account numbers and CVV/CVV2 codes in real time on full, over-the-edge retransfer film instead of directly on the card, using panels to inhibit the retransfer film from transferring to the card on areas such as the signature panel, magnetic stripe or contact chip. As debit and credit cards increase in popularity, more financial institutions are using instant-issue technology to produce cards with multiple background images to associate their cards with affinity programs and/or institutional branding, said Ron Zanotti, senior vice president of financial instant issuance for Datacard Group. “This type of personalization at the branch level is an affordable way that financial institutions can increase service levels, increase revenue generation on cards, and cross-sell other card products,” Zanotti said.


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