ATLANTA and McLEAN, Va. (12/10/08)--Equifax Inc. and IXI Corp. have formed a partnership to jointly develop solutions powered by credit and direct-measured asset data to provide a 360-degree view of a household’s financial position. Equifax and IXI clients will gain access to segmentation solutions that provide insight into a household’s financial profile and capacity to pay--a tool for navigating challenging market conditions. With these insights, financial institutions can better segment and target member/customers to manage risk, drive increased return-on-investment through cross-sell and up-sell opportunities, and more confidently navigate today’s uncharted markets, the companies said. “Amidst the ongoing credit crisis and fluctuating market environment, financial institutions are under increased pressure to reassess the way they balance consumer risk against the need to achieve greater transparency within their portfolios,” said Dann Adams, president, U.S. Information Solutions, Equifax. The combination of IXI’s asset data and Equifax’s credit data and technology “gives financial institutions a deeper view of their customers-- enabling them to respond to market demands and make better, more profitable decisions,” he added. “This unique collaboration will redefine financial services marketing,” said Tom Dailey, president/CEO, IXI Corporation. “Our member-firms rely on IXI for breakthrough solutions utilizing our proprietary asset data, and discretionary spending and income measures. Together with Equifax, we will drive new financial decisioning that mitigates risk by offering wealth assessments that include credit capacity and ability to pay portions of the financial wallet.” The new solutions will link measures of a household’s credit with IXI’s ZIP+4-based average assets and investment tendency measures to allow firms to achieve a better understanding of their customers’ financial position, the companies said.