ATLANTA (10/22/12)--Equifax has released a tool that helps auto lenders better market to consumers by using pre-determined identifiers, which measure borrowing propensity and delinquency likelihood at any given time.
True In-Market Propensity (TIP) Scores can help lenders, including credit unions, identify consumers in the market to purchase or lease and more effectively tailor marketing campaigns with timely offers to prospects, said Equifax.
The tool assigns consumers a digitized score, with a higher number indicating a borrower's increased likelihood to open a new loan and maintain timely payments in the future. Equifax's solution provides lenders a comprehensive view of borrowers and limits financial exposure to bad debt.
The auto industry is nearing a full recovery--Equifax's National Consumer Credit Trends Report indicates auto balances through September totaled $766 billion, an increase of more than $50 billion from same time a year ago. The most recent data also reported $243 billion in lending through July--the highest amount in five years.
"The auto lending market's performance has been the strongest lending improvement to date, and is evidence of an increasing consumer confidence within this specific industry," said Michael Koukounas, Equifax's senior vice president of analytics. "This has created a necessity to provide lenders the most cost-effective way to accurately identify and then meet the demand of appropriate consumers to maintain this success."