Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

Products
Experian launches Decision Point service
COSTA MESA, Calif. (4/8/10)--Experian now offers Decision Point, a service that optimizes technology so financial institutions can make better business decisions without a large software purchase and deployment. Decision Point can help companies improve campaign performance, increase profitability, quickly respond to market conditions, reduce expenses, lower attrition and increase customer loyalty, and enhance collection strategies, the company said. Experian noted that with Decision Point, a card issuer experienced a 20% improvement in customer lifetime value, another card issuer gained a $7 incremental profit per account per annum, and an international wireless provider saw an 18% improvement in retained revenues. “As organizations prepare for a return to growth, they need to identify the optimal strategies to deploy across all customer life-cycle decisions to maximize resources and profits,” said Gary Kearns, Experian Decision Analytics president. Experian is based in Costa Mesa, Calif., and provides data and analytical tools to clients, including credit unions, in more than 65 countries.


RSS print
News Now LiveWire
.@TheNCUA open board meeting starts at 10 a.m. ET tomorrow. It is board member J. Mark McWatters' first. Watch @NewsNowLiveWire
11 hours ago
.@CFPB is proposing to oversee larger nonbank auto finance companies for the first time at the federal level.
12 hours ago
.@CUNA's Bill Hampel moderates a discussion on the future of credit unions in the post-100 million member world. http://t.co/kcXykiRQVn
15 hours ago
#Breaking: QE likely to end next month, @federalreserve says #NewsNow #Market http://t.co/u7Fb5l5fwM
15 hours ago
.@Experian study confirms that building a credit history is beneficial to financial marginalized communities. 64M are "credit invisibles"
15 hours ago