COSTA MESA, Calif. (4/8/10)--Experian now offers Decision Point, a service that optimizes technology so financial institutions can make better business decisions without a large software purchase and deployment. Decision Point can help companies improve campaign performance, increase profitability, quickly respond to market conditions, reduce expenses, lower attrition and increase customer loyalty, and enhance collection strategies, the company said. Experian noted that with Decision Point, a card issuer experienced a 20% improvement in customer lifetime value, another card issuer gained a $7 incremental profit per account per annum, and an international wireless provider saw an 18% improvement in retained revenues. “As organizations prepare for a return to growth, they need to identify the optimal strategies to deploy across all customer life-cycle decisions to maximize resources and profits,” said Gary Kearns, Experian Decision Analytics president. Experian is based in Costa Mesa, Calif., and provides data and analytical tools to clients, including credit unions, in more than 65 countries.