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Experian launches Precise ID for customer management
COSTA MESA, Calif. (7/7/11)--Experian, an information services company, has launched an addition to Experian Precise ID, its suite of authentication and fraud detection services. Experian’s Precise ID for Customer Management helps organizations reduce fraud losses by applying a point-in-time fraud-risk assessment that incorporates activity that may have occurred since the account was opened. Through a risk-based approach, the tool evaluates and scores identities and associated identity elements through an identity transaction network to reveal up-to-date identity use and associated fraud threats. The network adds more than two million identity transactions per day, revealing up-to-date fraud threats associated with inconsistent or high-risk use of numerous identity elements. Precise ID for Customer Management’s identity-fraud risk score assesses the likelihood that a customer’s or member’s identity has been compromised and poses a risk of fraud loss. The score ranges from 1 to 999, providing a basis for account segmentation and allowing reviewers to change decision thresholds and account treatments over time.


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