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Facebook App Helps CUs Market Loans Through Social Media
BERKELEY, Calif. (10/2/13)--Shastic, a technology company that creates social applications for financial institutions including credit unions, has introduced an application that uses cloud technology to integrate the Web and Facebook to market loans.
 
Calcubot Cloud helps Internet users explore a loan on Facebook and seamlessly continue their investigation on the Web--or vice versa--without having to start over again.
 
"People hate entering the same information twice," Ariel Gomez, Shastsic CEO. "Forcing them to do so substantially reduces conversion rates. By using the cloud, users can shop for loans cross channel without any data re-entry."
 
Calcubot Cloud's consultative approach walks prospective loan customers through an interactive buying process tailored to a financial institution's lending products. Members can save loan calculations in the cloud and access them from anywhere. 'Savings Alerts' can notify users when interest rates fall to a desired level.
 
The social aspect of Calcubot Cloud lies in its ability to be shared with the end-user's Facebook friends with the click of a "Like" button, creating viral brand awareness for the financial institution. Unlike most financial technology installations that require months or even years to complete, Calcubot Cloud can be configured and installed in 15 minutes.
 


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