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Fifth Third Processing Solutions now called Vantiv
CINCINNATI (6/16/11)--Fifth Third Processing Solutions, distancing itself from its former relationship as a subsidiary of Fifth Third Bank, has adopted a new name, brand and logo, and will now be known as Vantiv. Fifth Third Bancorp has held only a minority position in the national processing firm since 2009 (Cincinnati.com June 15). The Cincinnati-based Fifth Third inherited about 330 credit union processing accounts when it acquired TNB Card Services from credit union-owned Town North Bank, Dallas last year. The Vantiv brand will evolve over time across different parts of the company. Some distribution channels will change and carry the Vantiv name and logo while others will continue to be known either as “Fifth Third Processing Solutions, Powered by Vantiv,” or “NPC, a Vantiv company.”


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