BROOKFIELD, Wis. (1/25/11)--Fiserv has added functionality to its consumer online banking solution for community financial institutions and renamed it. eCom will be renamed Retail Online. The company, a financial services technology solutions provider, said the enhanced solution includes an advanced look and feel, new personal financial management tools and an integrated landing page that provides immediate access to features customers use most often, including CheckFree RXP for bill payment and ZashPay person-to-person payments. Retail Online was released in December, and will be deployed by Fiserv within its community banking platforms throughout 2011. The company’s clients running its Premier core system have been familiar with the solution as eCom since its introduction in 2000. Cleartouch clients know the product as Retail Internet Banking for Cleartouch. Clients running the Precision bank platform will be introduced to the product as an additional online banking option this spring. Going forward, these online banking solutions will all be Retail Online. Fiserv said the enhanced landing page enables customers to perform financial tasks with fewer clicks. From the landing page, consumers also can view a snapshot of their spending habits, check account balances and transfer funds between accounts. The latest enhancements were based, in part, on an in-depth ethnographic study of online banking consumers that showed a desire for an experience that goes beyond generic services, the company said.