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Fiserv enhances online-payment marketing website
BROOKFIELD, Wis. (12/15/10)--FiServ has enhanced its online-payment marketing website to offer financial institutions more self-serve marketing materials. Financial institutions that use CheckFree, RXP, Paytraxx or ZashPay payment systems provided by Fiserv can access from the site marketing materials, such as postcards, statement stuffers, e-mail templates, online landing page content and banner ads. Interactive tools, such as prerecorded podcasts, time savings calculators, and video tutorials offering step-by-step instructions, to help potential users understand the value of online payments, are also available for download. Fiserv said its statistics for the previous year show that among a group of 69 financial institutions, those that used one or more Fiserv-developed online bill payment marketing campaigns saw active users grow an average of 21% to nearly 32%, versus an average growth of 16.5% for nonmarketers. Fiserv said its research also indicates that bill payers are among the most loyal and profitable financial institution customers. Norb Adrian, vice president of information technology at Centra Credit Union, Columbus, Ind., said the credit union has seen an increase in bill payment users of 18% since it began working with Fiserv. Centra CU has also recently launched Fiserv’s ZashPay person-to-person payment service. “Despite increasing usage over the last decade, only half of online banking users currently pay bills at their bank or credit union website, leaving significant room for continued adoption,” said Geoff Knapp, vice president of online banking and consumer insights for Fiserv.
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