BROOKFIELD, Wis. (9/1/10)--Fiserv Monday unveiled its Revenue Expansion program, which aims to help credit unions and banks impacted by Regulation E. The regulation prohibits financial institutions from charging overdraft fees for ATM or one-time debit card transactions unless a consumer opts in to the overdraft service. Under Regulation E, consumers had until Aug. 15 to opt-in for overdraft protection offered by their financial institutions. Fiserv said it urges credit unions and banks to “create a strategy to comply, and use it as an opportunity to deepen their consumer relationships, develop innovative product offerings and create a competitive advantage.” The Brookfield, Wis.-based company created Revenue Expansion because some financial institutions don’t have the resources to create such a strategy. Fiserv has identified three areas of focus for the Revenue Expansion roadmap: new deposit products, consumer liquidity products, and cross-sell, loyalty and retention products. New deposit products provide financial institutions with the ability to present creative new offerings to consumers. The products include alternatives to free checking such as incentive or rewards-based checking; relationship or activity-based pricing; card-based initiatives such as consolidating personal identification number networks. They also include increasing debit card penetration, activation and use; and new consumer payments alternatives such as expedited electronic bill payment and person-to-person payments. Short-term consumer liquidity solutions address the potential impact from Reg E. For consumers who opt in, financial institutions can implement dynamic overdraft threshold strategies determined on an account-by-account basis that provide consumers with overdraft limits matching their capability to repay. For consumers who opt out, financial institutions may offer a small dollar, short-term loan for which qualification is based on deposit history rather than credit score. Cross-sell, loyalty and retention products, including card rewards, relationship rewards, incentive-checking products and relationship pricing, can drive consumer behavior and encourage long-term retention and greater product usage, Fiserv said. Implementing predictive analytical technologies can help financial institutions predict what product or service a consumer will want next, which can increase revenues significantly increase consumer loyalty and reduce attrition, Fiserv added. The Credit Union National Association (CUNA) has closely monitored Regulation E and its impact on credit unions. CUNA said it supports the ability for credit unions to offer overdraft protection plans to help members resolve short-term financial programs, in contrast to other institutions who may market such programs in a misleading manner.