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GM campaign will connect auto dealers with CUs
DETROIT (10/21/08)--General Motors has launched a car loan campaign targeting consumers who stopped looking for cars because they fear they won’t receive financing. The program, “Financing that Fits,” will run through Nov. 3. It publicizes a six-year-old database that allows auto dealers to find credit unions and other lenders willing to make auto loans (Associated Press Oct. 16). October auto sales are expected to be lower than sales in September--when fewer than 1 million vehicles were sold for the first time in 15 years, the newspaper said.
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