TAMPA, Fla., and COSTA Mesa, Calif. (3/16/12)--Tampa, Fla.-based GTE FCU increased lending activity by an average of 83% during the last six months of 2011 by enabling both non-members and members to apply for loans online.
The $1.45 billion asset credit union began using a loan origination platform from Meridian Link, Costa Mesa, Calif., in April 2011 for all loan products except mortgages and home equity line of credit (HELOC) loans.
The platform also handles processing for both branch and indirect lending at GTE FCU.
A Meridian Link release stated the new capabilities help GTE FCU implement its strategy of targeting a broader geographic area by enabling consumers to apply for a loan 24/7 from their home or office.
GTE FCU has also used the platform to improve cross sales to new members. Applications for membership are integrated with live credit data by the loan system to qualify applicants for additional financial products and automatically generate offers.