SAN ANTONIO (9/16/13)--Harland Clarke has introduced the First Touch New Mover Acquisition Program to help financial institutions acquire new accounts. Developed by Harland Clarke Marketing Services, First Touch helps a credit union or bank be the first to deliver a targeted offer to a new mover's mailbox.
Harland Clarke is a CUNA Strategic Services provider.
"According to the U.S. Census Bureau, roughly 12% of the U.S. population changes their addresses each year. That's an average of 130,000 people moving every day," said Jeff Dishon, Harland Clarke senior vice president and general manager, marketing services. "These moves are opportunities for financial institutions to acquire new movers as account holders, at a 35% lower cost than acquiring other prospects."
First Touch New Mover accesses a multi-source database that is consolidated daily. Enhanced analytics identify new mover households while Harland Clarke's creative team designs marketing communications to encourage responses. Overnight production and next-day mailing support the rapid delivery of clients' messages to targeted consumers. Credit union and banks can also track campaign progress with built-in reporting mechanisms that include monthly return-on-investment analysis.