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Harland Clarke enhances predictive modeling site
SAN ANTONIO (10/2/12)--Harland Clarke Corp., a provider of marketing services, payment and security solutions, has enhanced to its Stratics predictive modeling suite.

Harland Clarke is a CUNA Strategic Services provider.

The enhanced models reflect fundamental changes in the economy, banking regulations, financial product offerings and consumer behavior. Harland Clarke leverages Stratics in its Opportunity Analysis, a tool that provides financial institutions with actionable insight into the opportunities and risks associated with their portfolio.

Stratics is a suite of more than 50 predictive models that help financial institutions identify high-value account holders and those who are at risk of attrition and balance diminishment. The models are based on Harland Clarke's proprietary National Financial Industry Database, which is built from banking behavioral data of more than 55 million households of account holders at financial institutions of all asset sizes. The models help financial institutions understand account holders' needs and assist them in customizing marketing efforts, Harland Clarke said.

The enhanced Stratics models measures changes in the industry and changes in consumers' lifestyles and purchases. "For example, as consumers have sought greater liquidity, there has been a 25% increase in the number of new money market and savings customers compared with the same period last year," said Sandeep Kharidhi, vice president of analytics and business Intelligence for Harland Clarke. "And we're seeing a 20% increase in new credit card and loan customers versus last year, as interest rates have remained low and financial institutions have sought to grow their loan portfolios."
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