Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

Products
IMN program to help CUs attract small-biz members
LAS VEGAS (3/31/11)--Online content provider IMN has launched a new program to help credit unions attract and retain small-business members. Member Adviser Small Business Edition, announced at the recent 2011 CUNA Marketing and Business Development Council Conference, is designed to complement IMN’s current Member Adviser program targeting consumers. Both Member Adviser services are accessible via e-mail and mobile devices and can be provided with little to no resources. In a monthly e-newsletter format, Member Adviser Small Business Edition offers information on new products, services and technologies available to the small business and management methods for improving finance, tax, sales, service and marketing operations. Earlier this year, IMN announced its e-Briefings program as a component of its Reach, Engage, Acquire, Local (REAL) series of small-business marketing solutions. REAL e-Briefings are designed to help credit unions better identify and convert existing member relationships to “mixed” households--those with personal and small-business accounts. A credit union’s entire membership can receive REAL e-Briefings. Those who sign up are identified as small business prospects. The credit union then can use Member Adviser Small Business Edition to extend relationships to keep it in front of its small-business members and prospects.


RSS print
News Now LiveWire
Falling #gas prices: Pros, cons for U.S. economy #NewsNow #Market http://t.co/XWwwERwe7e
14 hours ago
Members of Interstate FCU have voted to merge with Credit Union of Southern California https://t.co/yYeSWEG4GH
17 hours ago
.@InfinityFCU has named Liz Hayes as president/CEO. Hayes was formerly EVP and chief administrative offficer at @Affinity_Plus
17 hours ago
.@wpcu battles Speedway in round 3 of Dayton Brand Madness via @DBJnews http://t.co/EbQL5f9be8
19 hours ago
New at #NewsNow: Fed regulators approve new #QRM rule. http://t.co/Bdz5q43xjZ
19 hours ago