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Indiana league selects ad agency
INDIANAPOLIS (2/23/09)--The Indiana Credit Union League has selected Jackson Integrated as its advertising agency to launch a statewide consumer campaign promoting the benefits of credit union membership. Jackson Integrated has developed a campaign under the “You Belong Here” theme, which taps into consumers’ need in unsettling times for financial security and the advantages of belonging to a credit union, league President John McKenzie said. “The opportunity to help the Indiana league build awareness of credit unions and the advantages that come from membership is an opportunity that arose out of a pretty scary time for a lot of people,” said Dave Reyburn, Jackson Integrated creative director. “This wasn’t a time to be clever or lighthearted; we wanted to send a message that there still are institutions that inspire trust and confidence.”
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