Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

Products
MarketingBD Council paper Make most of MCIF systems
MADISON, Wis. (5/4/10)--Credit unions that use their marketing customer information file (MCIF) system only for compiling mailing lists are significantly underestimating its potential, according to the new CUNA Marketing and Business Development Council white paper, “Making the Most of MCIF Systems.” The white paper collected information from three credit unions and three vendors to reveal how an MCIF system can help credit unions explore households’ profitability, identify niche markets, promote their strengths, explore their neighborhood, track the results of marketing efforts and educate leaders about current and potential members. The MCIF experts say that taking advantage of the full value of MCIF systems requires listening to the data, rather than approaching MCIF reports with preconceived notions. When credit unions are open to learning from data, they can unleash MCIF’s full power, the white paper says. “It’s like having a car you think is great and then uncovering a new knob and discovering all this extra power you never knew you had,” said Christopher Kennedy, supervisor of marketing research, Mountain America CU, West Jordan, Utah. At Mountain America, “we’re often finding out new things we can do that help us to be successful.” The council also will host a webinar on the topic July 27. For more information, use the link.
Other Resources

RSS print
News Now LiveWire
Even 1 step makes a difference in preparing for disasters #creditunions #NewsNow http://t.co/eFUmMJnIwA
6 hours ago
From today's @USATODAY front page, a shout out to #CreditUnions courtesy of @CUNA http://t.co/881vLPeECN
8 hours ago
Happy anniversary to the ATM! 45 years of self-service cash HT @GOBankingRates http://t.co/ycsm3GFwk5
9 hours ago
.@USATODAY print edition features #creditunion membership march to #100mm. Zoom in on lower left hand corner #NewsNow http://t.co/Xv8fyX7ces
10 hours ago
No special assessment for ASI member #creditunions in 2014. See #NewsNow http://t.co/NwL9eJwbiQ
10 hours ago